THE POWER OF PIGGYBACKING

Associating your act with a more well-known brand is becoming the hottest and fastest way to gain exposure in an industry that values more of the same. In the music world, this method of piggybacking is most easily done by performing a cover or a parody of a famous song. Chicago-based band The Fold increased their visibility exponentially with their Miley Cyrus parody "Every Band In the USA." So much so, in fact, that the band's low-budget music video for the song garnered over 100,000 views on YouTube in three days. In a day and age when your YouTube views are more valuable than your singles sold, The Fold has perfectly exploited how make a name for yourself with the help of a more famous name.



In my last post, I suggested that Allura should start a feud with Miley Cyrus. Would they be better off doing a metal cover of one of her songs instead?

What songs would YOU like to hear a metal version of?